Allianz Environmental Foundation
The Allianz Group is one of the leading global service providers of insurance, banking and asset management. In 1990, Allianz founded an environmental foundation with an equivalent budget of €500,000.
In 2008, Allianz decided to launch the German Climate Awards, targeted at schools all over Germany. Students were invited to enter the awards programme, with any initiative that focussed on climate change. The response was very impressive with over 100 entries. There were five prizes each worth €10,000. In March 2009, Germany’s Head of State, President Horst Köhler presented the winning schools with their prizes in Berlin.
Iconic was invited to develop the brand and corresponding corporate identity system, as well as the launch event. This included designing the invitations, posters, trophies, certificates and a promotional animation.
The launch event was an overwhelming success with over 500 guests attending the Allianz building at Pariser Platz - one of Berlin’s most iconic addresses. The Allianz German Climate award is now an annual event.